It will be interesting to see what Walmart will do with them. I know the studios are stuck in the old paradigm of selling DVDs at price points significantly higher than people are willing to pay. Hence, the growth of piracy via torrents and such.
Walmart tries not to make many misteps so I wonder what they are thinking...
Are they dreaming up a Deathstar like Darth Vader? They have no soul like Darth Vader... so then what new technology rebel with arise to blow up their Death Star?
So many questions...