$2k is the MSRP but I'm sure they can be had for less than that. If you want a sub but can't have anything big, and you also have money, I think this would make a fine alternative to the 10" JL audio and Sunfire subs. I'm sure it will punch a lot harder than the Rythmik 12" sealed sub too. But if space is not a concern, yeah, there are much better subs for the money, in my opinion.