If you're looking for an isolation pad,
yoga knee pads or similar would be cheaper and functionally identical. Auralex products are expensive for chunks of EVA foam. I think putting a pad under your turntable would be a good idea. Putting one under your sub might reduce your visceral experience, but could be worth experimenting for a cleaner audible experience.
Does the amp or AVR you're using offer an infrasonic filter on its phono input? If not, you could
try a preamp that does (plugged into Aux rather than Phono). (I started to recommend
FMODs but customer reviews claim they don't work for cutting infrasonic phono rumble.)
If your turntable and amp or sub are plugged into different electrical circuits, you could be experiencing a ground loop. If that's the case, then try creatively employing an extension cord and plugging them all into the same circuit to see whether the rumble goes away. If that's impractical for your equipment placement, then I've had some luck in the past using
one of these Radio Shack ground loop isolators.