This is a good point regarding measurable items. We often don't know when we approach a task what the key variables are. Often, far too often, the items we can measure and record become important because we can measure and record them. Not because they actually are the important items, but, something about being able to measure and record and item gives it stature.
In our hobby there are lots of measurements that fall in to this category. And for the scam artists it is exactly the opposite tactic they take: you can't measure this stuff, but its obvious if you listen.
I am no expert on these technical measures. That's one reason I come to the AH forum, there are folks who are that hang out here. They can sort through the wheat and chaff. Just because it gets listed on the side of the cereal box as a cool number doesn't mean it really is important.