That is exactly what I thought. I would love to see any LCD/Plasma compete with a 120" screen out there. Especially the Screen Goo variety. Wake me up when I can get a 1mm thick 120" LCD/Plasma for $1200-$1500. Agreed, I have a 100 inch $1200 "ultra thin" LCD in my basement! The flat panel is for the bright living room, couldn't see a PJ in there... Pat