Phase is different than distance/delay settings in the AVR which is looking at signal delivery for any impulse and getting the channels matched up. The Phase setting is much more finite in what it will do.
This article from S&V describes it a little better and how to address it. As with so many things, there's not a single perfect solution, rather one has to look for the best overall response.
Definitely agree with bill on the 90º thing... best to leave it at 0º usually unless you had a friend help you set it by ear.