Their literature is a load of crapola.
I suggest reading this excellent article Rod Elliot authored that covers this very topic.
Cable Impedance
No cable will pass a high frequency squarewave properly unless it is terminated with the correct impedance at both ends, and the 'proof' that is offered at the end of the article neglects to show the frequency they used.
Since music cannot produce perfect square waves at any frequency, there
is nothing to be gained by using a 100kHz square wave to test a cable
(or an amplifier or anything else). Regardless, it has no relevance at audio frequencies.