Just a note from a Canadian. The API group of speaker companies is one powerhouse of a group consisting of brands Athena, Energy and Mirage.
The speakers from Athena are excellent entry level speakers. In the mid range, Energy and Mirage have been a longtime favorite among retail brands.
Energy makes the excellent Connoisseur line, a well valued, high accuracy line that adapts some of the lessons learned from their price no object Veritas line. I've been a longtime fan of their speakers after I was blown away in the eighties with their Reference 22 line, which quickly established themselves.
Mirage offers a very unique philosophy in the Omnidirectional designs which offer extremely wide dispersion, which lets you really experience great sound all over the room.
Other Canadian companies that make excellent products are PSB and Paradigm
Anyway, if you run across any of these brand names, give them a listen, they all have establish themselves as top grade speaker makers on a worldwide level.
As for the Internet brands, I personally tend to avoid them, just because it's a bit riskier to buy them.....unless they have a no-risk guarantee. While they may be excellent value, I'd rather hear them for myself and compare them in a properly set up demonstration room side by side with other competitors. With careful shopping around, you can do rather well on a retail-distributed brand, so no surprises. For some things like subwoofers, there is less to be worried about, although sometimes, having a dealer locally can be more beneficial if you run into problems or need advice. For example, one dealer (the owner) actually came to my house when I needed help on how to run my cables and where to set up my subwoofer.