Your center, left and right channel speaker should all be on the same axis, which should be ear level when sitting to watch a movie. This should be on the short 15' wall with the listening position about two thirds back (15').
The left and right channel should be kept away from the side walls as much as possible while still maintaining a wide sound stage.
In wall speakers are very hard to place since one can not test them for sound in the room without installing them so it is a severe compromise to use them simply for asthetic reasons IMO.
If you want to learn more on speaker placement, here is a link to some white papers from a well respected author. Good Luck.
Dr. Toole White Papers