If somebody wants to spend a little extra on looks, I've no problem with that
One concern though is that some of the mega-buck, fancy-looking speaker cables out there actually DEGRADE signal quality in measureable and audible ways. They act as a passive EQ and that is something that you definitely want to avoid, regardless of how cool they look!
For me, I really like Axiom Audio's bulk speaker wire. For one thing, it has a black jacket! I've no idea why that is so hard to find (Blue Jeans, Monoprice, etc.), but I just really prefer to have a black, basically invisible speaker wire rather than a white, grey or clear wire. Second, I think the price is a LITTLE on the high side, but it's still under $1/foot, so I'm ok with it

Third, it is really, really flexible and has a nice texture and feel. It's super easy to route and it stays where you put it, so I like it for those reasons. Some of the less expensive bulk wire is a bit stiffer or has a more slick outer jacket. It's pretty minor stuff in the grand scheme of things, but I enjoy using a wire that's so easy to work with.
I just screw some Monoprice banana plugs onto the ends and I'm all set! Nice, black, super-flexible 12 gauge speaker wire for under $1/foot is perfect for me

But I'm in the opposite end of the looks quest - I don't want to notice my speaker wires at all!