Ouch! The price is steep, but it's awesome to see OLED finally coming to market. I may go to CES this year to see what's going on and OLED is definitely one of the techs that I'm seriously interested in.
I'm not sure how long before they take off, but high end graphics work using a display with a wider viewing angle, better contrast, and more accurate colors definitely will sell into certain markets well at the early stages.
Throw 'em into a few high end luxury cars as well.