I think the Sony 950 series LCD models are one of the best options around for those going really big. 85" and it's a $5K MSRP, and will likely be in the wild for well under $4,000. It's not the same as OLED, which is stunning from LG and the largest sizes only come from LG, but for a bright room, the 950 series is certainly the one I would go with. I'm not saying that I'm getting overly excited about this as I already have a 85" Samsung, but I actually wish I had gotten the Sony instead and at some point the Samsung will likely be moved elsewhere in favor of a Sony.
Yes, I have a problem.