No question, the sound quality isn't great, but I think we're all missing the point a bit---its the content! I don't pay for the service, my employer bought it for the print-shop and we listen to the Grateful Dead channel religiously. I cannot think of another place to listen to entire Dead shows dating back to the early 1970s or listening to music that inspired and was inspired by the Dead. Obviously, this is a niche market (and 1 small example), but I really think the content is what is driving satellite radio.