Sounds like an interesting idea that may actually be valuable.
But, let's look closely at the name that was chosen. At first glance, you read it as Scratchless; ie 'incapable of being scratched' or as the thread title put it 'scratch proof'. It is actually named Scratch-Less and if you read critically you see the subtle distinction - The real claim is that it will scratch less than normal cd-r, not that it is scratch proof.
These are what I call marketing weasel words. No knock on the product because obviously I have no experience with it yet, but companies do that sort of thing precisely to insulate themselves from potential lawsuits. If some lawsuit happy consumer tries to claim false advertising because they bought the discs and they did become scratched, their defense wil be 'we never claimed scratch proof - we only claimed they would scratch less'.