too many people, politicians, campaign consultants, lobbyists, as well as reporters depend on a never ending political horse race to make a living.
Bingo!
1) How in the world can anyone, regardless of their political leaning, fill up a 24/7 "news" channel without opinions?
2) People want to watch a "news" source that validates their own opinion. If you think Pat is a scum sucking, dog licking, self absorbed piece of dung, you don't want to watch a station that explains why Pat is a good choice.
3) William Randolph Hearst is jumping up and down laughing, and yelling, "I told you so!". He understood that the truth doesn't matter. If the "press" tells people something over and over, long enough, they will believe it. (And in memory of markw, The liberals understood and embraced this long before the conservatives.) Today, both sides have a machine constantly practicing this philosophy and looking for new avenues to exploit.
The advent of "The Information Age" was and is remarkable, but more than ever it requires people to use their own brain. Sadly, that isn't happening.