
gene
Audioholics Master Chief
Administrator
Xperi, the parent company to DTS, has released a report showing the rise in demand for in-car video and gaming tech. Audio is still king in the car, and radio still wears the audio crown. But DTS says folks want more screens and more video capability on the road.
Personally, I’ve always thought of in-car video and gaming purely as something to keep the kids occupied on long journeys. For that application, I think it makes more sense to spend a few hundred bucks on an iPad or Nintendo Switch than to spend (potentially) thousands on a multi-screen in-car entertainment system. As long as a car has Apple CarPlay and/or Android Auto — and a great-sounding audio system — I’ll be satisfied. But it seems that my attitudes might be old-fashioned. According to Xperi, 71% of those 25 to 34 want a built-in vehicle entertainment experience that is more than just a mirror of their smartphone. And while it should go without saying that watching video content and playing games is a passenger-only activity when the car is moving, the advent of true self-driving cars will change that one day, perhaps in the next decade. So it makes sense that companies like DTS are doing their best to track the demand and get ahead of the curve.
How much does in-car entertainment factor into your car-buying decisions? Do you think of your car as a place to relax? Do you want video and gaming capabilities in your next car? Share your thoughts in the related forum thread below.
Read: Radio Still Reigns in the Car But Video on the Rise
Personally, I’ve always thought of in-car video and gaming purely as something to keep the kids occupied on long journeys. For that application, I think it makes more sense to spend a few hundred bucks on an iPad or Nintendo Switch than to spend (potentially) thousands on a multi-screen in-car entertainment system. As long as a car has Apple CarPlay and/or Android Auto — and a great-sounding audio system — I’ll be satisfied. But it seems that my attitudes might be old-fashioned. According to Xperi, 71% of those 25 to 34 want a built-in vehicle entertainment experience that is more than just a mirror of their smartphone. And while it should go without saying that watching video content and playing games is a passenger-only activity when the car is moving, the advent of true self-driving cars will change that one day, perhaps in the next decade. So it makes sense that companies like DTS are doing their best to track the demand and get ahead of the curve.
How much does in-car entertainment factor into your car-buying decisions? Do you think of your car as a place to relax? Do you want video and gaming capabilities in your next car? Share your thoughts in the related forum thread below.
Read: Radio Still Reigns in the Car But Video on the Rise