I think as long as the speaker is accurate, it will do exactly what it is suppose to do regardless of brand and label.
There is no such thing as a perfectly accurate speaker, which is why it is a good idea to get the same speakers in the various positions, so that the distortions are consistent.
Theoretically, though, if there were two perfect speakers, it would not matter if they were the same brand or the same configuration (e.g., two-way, three-way, etc.).
Given the fact that most people are fine using a center that isn't the same as the front right and left speakers, a speaker that sounds similar to the front right and left will be okay for use as the center channel speaker.
You might want to keep the speaker type the same - all monopole speakers or all dipole speakers, etc.
I don't think that is terribly important. I owned a set of speakers (
Carver Cinema 5.1) in which the front right and left speakers directed sound both forward and backward (dipole), with the center only directing sound forward. The center had the exact same drivers as the forward firing drivers on the front right and left speakers, so the voice matching was good. Rear firing drivers tend to add a sense of "space" to the sound, which need not be from the center as well as the front right and left. Of course, for a perfect match, the center should be identical to the front right and left speakers, but most people don't do that.
The most important thing is to level-match all the speakers. Most important.
One time I used a bipole speaker as the center speaker, which is usually not recommended. It still sounded great.
I am not surprised. I think either a bipole or dipole would be fine for the center, but most people don't have the furniture and such made for that, so for most people, a monopole center is what they are going to want.