I saw that one too but as you said it was in the ad column. With this one (in the pic I posted) I clicked on it and it actually put me through the software download and everything, right to the point where if I punched in my credit number I would be good to go and start streaming. At no time did it say anything about needing a disc. I stopped right there because I was concerned about the potentially difficult process in trying to cancel the service after the one month free trial period.
If you and John don't see the icon then perhaps it is available in north of the border first, unlikely but possible. By the way, please let me know if you can see the picture in my post#19. May be I did something wrong uploading the picture.