Have mine on pre-order for the 360 from EA games.
Got it with a 20% off coupon that turned into $20 off because of my own screw-up. Get a free "Steel Wheels" car with XBOX Live connection, a free e-guide for the game, and free shipping.
Played the demo and thought it was a blast, pointless, but a blast just the same. Been playing the series since Burnout 3-Takedown and think they are great games. Good fun for the kids, 6 and 8, as well.
Never got into the Need for Speed series, or GT, either as I am not one for tweaking. Just like to sit down, race, and crash!!
Going to be an excellent game I think
Cheers
Michael