Some in the pro community are starting to put the the pieces together and are starting to realize that the reason competent preamps (kept below clipping) measure so well on paper yet many/(most?) people claim to hear distinctions is because they aren't doing fair, bias-controlled testing (blind and precisely level matched, for example).
This is an
excellent video, and to say that it is causing quite a stir is an understatement. There are now
tons of defiant
counter videos and every single one I've examined bring no valid arguments other than "trust me I'm an expert", some even going so far as to supplying botched/(rigged?) demos. [I downloaded and measured one of their supposedly "level matched" comparisons and discovered that when measured using a proper methodology their claim of being "matched" is false].