PR: Gibson purchases stake in Onkyo, announces strategic partnership

BoredSysAdmin

BoredSysAdmin

Audioholic Slumlord
Gibson continues to make moves in the audio space: it bought the Stanton Group last month, and now it has purchased a large chunk of Onkyo. The deal makes Gibson the second-largest shareholder of Onkyo, and gives it a majority stake in Onkyo USA, the Japanese company's sole North American distributor. With the move, Gibson is bolstering its new Pro Audio Division, which the company formed following the acquisition of the Stanton Group. In addition, Gibson will be making a play at consumers in a Hong Kong-based joint venture with Onkyo that'll focus on creating consumer-grade audio products. The two CEOs will also sit on the other company's board of directors, and Onkyo hopes to gain some of the instrument-maker's "marketing resources and expertise." That's all we know for now — we'll just have to wait and see what these two can make together after the deal is approved by Japanese regulators.
source:
Gibson Buys Stake in Onkyo Japan and Majority Interest in Onkyo USA -- NASHVILLE, Tenn., Jan. 4, 2012 /PRNewswire/ --
 
agarwalro

agarwalro

Audioholic Ninja
Onkyo makes some of the world's best audio equipment, and this partnership will give*Gibson*the ability to bring a deeper and more enhanced audio experience to music lovers around the world," says Juszkiewicz. "While people may be listening to more music, they are listening to it primarily in a severely compressed format.* The aural disparity between a real system and compressed sound is vast, and as a result, they are simply not hearing tremendously rich sounds. With Onkyo, our goal is to bring the same exceptional experience artists demand in the studio to a larger consumer base."
The PR message is good, but I wonder what gives? Look out for that upcoming Onkyo NR9009 Les Paul Edition.
 
cpp

cpp

Audioholic Ninja
The PR message is good, but I wonder what gives? Look out for that upcoming Onkyo NR9009 Les Paul Edition.
not even going to make a wild guess on that one.
 
B

bikdav

Senior Audioholic
This aquisition bares watching. I wonder if it had anything to do with Onkyo's quality problems?
 
TheWarrior

TheWarrior

Audioholic Ninja
I don't know what they hope to achieve, but it sounds like a waste of money.
And I'll stick to buying Carvin guitars thank you...
 
cpp

cpp

Audioholic Ninja
I still have my Carvin AC275, but I also have a most treasured early Les Paul
 

Latest posts

newsletter

  • RBHsound.com
  • BlueJeansCable.com
  • SVS Sound Subwoofers
  • Experience the Martin Logan Montis
Top