Okay sorry ..let's look at your specific manual ..
http://www.docs.sony.com/release/KDS60A2020.pdf  includes KDS-50A2020 SXRD
page 47
Power Saving ... Select to reduce the power consumption by adjusting
...................... the lamp brightness. This also enhances the black level
...................... Select 
ON or 
OFF This is the
....................... same as the other model; h'mm same type, same family
........................ 
page 56
No color/dark picture...Adjust the Color option in the Picuter setting(page 34)
color is not correct.....If you set the Power Saving option to ON
...............................it will enhance the Black Level  same as with
............................... other SXRD model
Both are SXRD models, very similar,  leave the Power Save Mode = 
OFF
Peace and Good Video ..let the bright light shine 
Forest Man