You need to reread the article again.

Lower impedance means more power is transmitted at the same voltage level.
Setting the impedance of a driver and a speaker system involves multiple factors, but among them are setting impedance to make crossovers easier to build, and using lower impedance to draw more current to make up for heavier cones or suspensions. Since solid state amps without output transformers are the most popular type, speaker designers know that these amps generally put out more power into four ohm loads than into eight ohm loads, and that extra power can be used as a tool for allowing them to optimize other design parameters.