I stll think Sony priced themselves out on this machine. People would rather have the new cool thing (Xbox 360) at a cheaper retail price, and then pay more for add ons. The system with the best games always sells more, but it wont in this case because the PS3 is far too expensive. All the casual gamers that just play Madden wont shell out $599, and I dont blame them. But, people have to understand that most of your $599 is going to the new technologies like the HDMI version and the Blu-ray player. The new PS3 is going to be, by far, one of the greatest electronic price deals of all time. For me this system is a dream, the best games and a Blu-ray player. Now if only I can find a place to reserve one...