Well, I haven't had a 9040 or 1016, but I do have a recently purchased VSX-21TXH and I must say it is bad azz. I originally thought I'd need an amplifier in addition to the VSX-21TXH, but I was very wrong. I haven't owned the 9040 or 1016 so I can't say that the VSX-23TXH is louder, what I can say is I like it loud and the VSX-21TXH gives me more than I need. I have a 5000 cube ft room and listening to movies at reference is deafening.