
crossedover
Audioholic Chief
Comparing it to 3d is a little silly. So when surround went from 5.1 to 6.1 to 7.1 and each implementation didn't it require a new avr, a new source player, speakers, etc. Remember when some thought 5 preamps in the analog domain was the only way? Or the BW 800 series sounded bad? DSX? Yamaha front height channels? It shouldn't be skewered with hearing the implementation, it's not 3d.If people don't have to add or change speakers, then there will be no resistance.
Some of us put more weight on surround sound effects than others. For example, the majority of the film soundtrack is in the front channels, which is similar to real life. Most of us don't really care all that much for what's happening behind us. Sometimes it is actually distracting. But as long as we don't have to change our speaker systems and still get the benefits to some degree, there will be no resistance.
One reason 3D video failed is because it required people to buy new TVs and wear stupid glasses. It wasn't backward compatible. It was very distracting to many people.
If ATMOS can enhance the experience without distracting and costing a lot of money - if it can be backward compatible to existing speakers, I see great success. Look how successful DTS-HD MA is. It didn't require any new speaker system. It didn't require more speakers. There was no reason to resist.
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