Sure there's a difference - there are a lot more features, components, and design effort that goes into a pre-processor compared to a preamp. That adds significantly to the cost. Receivers add even more. Either the price difference between an equivalent preamp and a receiver or pre-processor must be really big, or there are compromises in component quality to meet a price point (or, in many but not all cases, the difference is in markup).
I don't believe you have the information readily available to support a theory that it costs more to design a receiver than a pre/pro. Receiver's don't make huge fundamental changes that often. Usually a part changes (such as amplifier) to decrease costs. Even if it does cost more to design a receiver it likely costs less given it's performance due to the high volume of production comparitively to pre/pro. Because the overall production of a good pre/pro from a company like Parasound or some higher enchalon company you can expect a higher mark up to maximize profit per unit shipped to cover overhead and get some bucks into the owner or owners' hands.
Because of this increase in price given function and even measured performance they have to take a different marketing approach. This kind of marketing is not simple because they can't just make a comercial or make outrageous claims otherwise they would likely be ignored. Only a small few companies can make outrageous claims of performance that in reality are rather undwelming in any sort of advantage (think Bose, Monster Cable). High end audio companies have to play the part and "slow their role" before they can solidify themselves into even a short term manufacturer (in my terms a short term high end company would be like a strong 10-20 years operating). I don't think Bob Carver plans to have Sunfire last much longer before abandoning it in favor of a new approach unless he wants to retire. Bob's sort of the exception to the rule. If Bob feels he's made his money he may let Sunfire be the last of his legacy, if not he'll unleash a new technology he can base a company around. He's a bit overdue if you ask me, but then he might be done.
Emotiva has done a wonderful job of attracting budding audiophiles, and audio nerds alike. As an audio nerd I have not bought into Emotiva for two reasons. Their pictures make them look cheesy, and I've not heard the best in the way of reliability or perfect customer support. A high end company like B&K or Krell needs to have the most alert and helpful customer as possible. Companies like those have to be as thoughtful as possible concerning their customers to make sure they keep their current customers and to earn new ones by building a high level of trust. Basically, if customer service is anything short of better you thought it could possibly be, then they won't last long unless they've got massive funds to just throw away.
I definitely understand the pride in owning high end or esoteric equipment even though it may offer no audible advantage for the user. I understand "prestige" and what it means for people. Like a sports or luxury car, it's not a necessity, it's just nice to have and know that you earned it. If you can afford the purchase the most esoteric and outlandish amplifier without exceeding your financial limitations, far be it from me to judge you for your purchase. If you want to spend thousands on cables because they look nice and have a lifetime guarranty, go ahead.
It's very nice to have nice things if you can afford them.
However...
This forum has a large amount of electric savy users, that will do anything to find where their sound is coming from to save the most amount of money. If you had 10k USD to spend on a stereo and you wanted to get the most from your money in terms of real performance, then you came to the right place. Here you can learn where to put your money to get the best sound possible (within certain limits of constraint), just like an investment. If you want slick, smooth, and shiny; well, it probably going to still sound fantastic.
This forum is largely here to support and supply information/knowledge that will offer the best possible performance per dollar. Clearly it's other purposes are to share insights, ideas, fun, and even relationships with your fellow audio gurus and newcomers to the world of audio.