Getting the colours right.. I'm going to go with the Ortofon Red ($100) after having talked to the dealer again. To upgrade to OM20 is $150 more, not the $250 that I mistakenly posted. The dealer said that the "Red" would still track better than the OM20 plus reducing the surface noise pickup of the record itself for $50 less than the OM20 upgrade route.
I asked about the Shure M97 XE and they told me its a good cartridge and tracks very well but it sounds warmer than the Ortofons which is what I don't want. I'm bring table over on Saturday to get fitted and have them align it and adjust the tracking force as well.
I have a lot of experience with Ortofon over the years.
I find they are a bit like B & W. Their lower end offerings are not very good in my view with poor trackability.
Ortofon are really a moving coil cartridge manufacturer and produce among the very best if not the best of that genre.
That OM range really underwhelms me in fact I would rate them poor.
The best MM cartridges are the 2M series, but you need to buy the bronze at least and really the black. The black is the closest replacement for the Shure V15 xmr. The latter cartridge I think is overall the best phono cartridge ever made regardless of price. The noted audio critic John Gilbert said if the Shure V15 xmr: "If you know a better hole go to it. I don't."
It is a bum rap that the Shures are "warm". They have a good accurate bass response. And it is a good bass response. That makes the cartridges interact with poor pick up arms in unfortunate ways, especially low frequency resonances. They need careful set up, but what cartridge does not?
As far as the Shure M97 XE I will make a firm recommendation that it is by far the best budget cartridge available. I would rate it higher than any Ortofon short of the 2M Black and their upper end moving coils.
The warm bass in just plain garbage. I really hate a tubby bass what ever its source. My Shure cartridges have deep tight drums and reproduce the lowest notes of the pipe organ with authority.
In you price range that Shure cartridge will be a big step up.
Another issue is that you like vinyl and play it a lot. You need a cartridge that will preserve your collection and keep it sounding good. No manufacturer has ever achieved the compliance and trachability of Shure. So you will have the added bonus that a Shure cartridge will preserve your collection better than the competition.