Press Release Here:
https://onkyo.com/press/introducing-the-all-new-onkyo-a-rebirth-of-an-iconic-and-legendary-brand
The important bits:
All-New Onkyo Brand Marketing – A new look and feel to the iconic Onkyo brand attracts the modern tech-savvy buyer.
An updated Onkyo logo demonstrates a clear beginning of Onkyo’s new era – a true re-birth. The new logo retains the visual brand equity that has been achieved over more than 45 years showcasing the inheritance of Onkyo’s tradition and respect for its past, while updating to a more modern kerning in an intentional look forward. The space between each letter represents a change from the past, new possibilities, and stability for the future. It also speaks to the envelopment, experience, and cinematic wide-screen space that Onkyo products create in the home. The new marketing brand typography is the sophisticated and sleek Roboto Condensed. This fresh visual identity is designed to resonate with today’s consumers, encapsulating our dedication to superior audio experiences while appealing to a new generation of listeners. The new brand identity reflects our commitment to innovation. With this new creative advertising and marketing design, along with sophisticated and impactful features, Onkyo’s new logo is an upscale color palette of a dark blue, blue green, soft green and black.
Technology Partnerships –
Powered by Onkyo® is a theme you will continue to see as in PAC-owned Klipsch products, are equipped with Onkyo-engineered electronics. Elevating the Onkyo brand as the reference audio name will continue through the future with even more co-branded endeavors. One exciting example is our collaboration with Klipsch on the Flexus Sound Systems—powered by Onkyo. This partnership brings together our expertise to deliver remarkable sound experiences for a variety of settings.
Onkyo works with important partners to deliver iconic technologies as Dolby
®, dts
®, THX
®, HDMI, Wi-Fi, Bluetooth, AirPlay
®, Google Cast, Amazon Music, TIDAL, Deezer, Spotify, Pandora, Roon, Dirac, IMAX Enhanced, TuneIn, Works with SONOS, Qualcomm aptX HD, Savant, domotz, Elan, Crestron, AURO 3D, Over C Pro, Luxul ProWatch, URC, Control 4, Josh ai and others to equip Onkyo products with the latest features and enhancements –
most at no additional cost to buyers.
Marketing Collaborations – We’re proud to announce collaborations with some of the most iconic names in entertainment, including several Marvel Television titles on Disney+. These opportunities to work together not only enhances our product offerings but keep the Onkyo brand at the forefront of the entertainment experience at home. Onkyo was the official home audio system of Marvel Television’s “Agatha All Along,” now streaming exclusively on Disney+. We’re looking forward to more collaborations in 2025.
Reaching A New Consumer — Alongside this rebranding, we’re curating engaging content that highlights our technology’s transformative power, showcasing real-life applications that enhance daily living. Our collaborations extend beyond product partnerships; we’re teaming up with creative influencers, renowned artists and industry leaders to create immersive campaigns that resonate across social media and digital platforms. Together, we’re not just promoting sound— we’re cultivating a vibrant audio culture that celebrates connection, creativity, and community.
The Future –While Onkyo is synonymous with home theater AV receivers today, our ambitions reach far beyond that. We’re excited to announce that we’re developing an entirely new range of products designed to cater to both everyday audio consumers and high-end, premium hi-fi listeners.
New Onkyo Products — You will be introduced to new product categories as Onkyo returns to home speakers and advanced specialty electronics. Onkyo’s new home speaker series, and a new electronic separate series will be announced at CES 2025 in Las Vegas.
Teaser Video Of New Products
GX-10DB Powered Desktop Speakers
P-80 Pre Amplifier separate
New Amplifier separate
