Not deception
I work for BB and can tell you first hand what you are looking at. You are looking at the Samsung 71 series LCD with 120hz auto motion technology hooked up to the Samsung BDP 1400 Blu-ray player with HDMI(Monster in our case). Yes you can get the same picture with the same TV in your home. I have seen it in a natural environment. Yes it looks just as good with a 1080p HD-DVD player. It even looks great with an Xbox 360( It is the TV with the correct source and cables that give it that look!!) I know because I actually set it up with several sources to test it. No we didn't set it up different to push a certain TV or brand. If you like the look (almost 3-D, I love it, not everyone does- some think its so clean, it looks fake) its the samsung 71 series with a 1080p player that get it.