Better sounding batteries...shades of the Tice power conditioner, which looked exactly like a $12 Radio Shack digital alarm clock, came in a box labelled Radio Shack and made noise if you set the alarm. Tice, however, claimed some amazing treatment and sold them for $500 with a money-back guarantee. How could they lose? Once you got schnookered into paying $500 for an alarm clock, could your ego take the strain of denying that your system sounded better? You can sell almost anything to an audiophile.