Omega,
If memory serves me (which, is usually a crap shoot), when connecting a 3.5mm digital jack on a computer to an RCA digital coax input on a receiver, you want to use a MONO 3.5mm jack - not a stereo jack. You'll also need to make sure that your laptop is set up in software to output through that digital port. My soundcard can either output through the digital 3.5mm jack or through the analog jacks, but not both at the same time. In addition, whatever software you're using to play a movie needs to be set to pass the digital signal.
I agree with fmw. Try calling them. I've had intermittent success with companies when I e-mail them, but a phone call generally clears everything up on the first try.
Adam