Congrats on the new speakers!
Outside of the surface finish/color, is this what they look like?
I can understand how it would be confusing if these are your first set of unpowered speakers. The ones that most people buy to connect to their computer or iPod have built-in amplifiers, so all you have to do it plug them in. These don't have that, so you need to have something that will amplify the signal from your computer/iPod to make them play.
There are a number of options, but I think a good one is to get a stereo receiver (or surround sound receiver if you plan on getting more speakers). The
Onkyo TX-8255 is a nice one, and there are others for under $100. The best choice comes down to your wants/needs and your budget. This is just a starting point, and we can help you identify the other options.
Your new speakers can accept the bare speaker wire that you bought, and they also accept other connections. For example, you could get banana plugs like
these (which often go on sale for $1/pair). For starters, I'd say just go with the bare wire. Definitely read the
owner's manual for your speakers on how to connect up the wires, and don't hesitate to ask us any questions that you have. The four terminals and metal straps in between the terminals can be confusing at first, especially if you've never owned speakers before.