I definately understand where you're coming from. Putting it at $400, or even $500 would by necessity kill their DV-983HD, which hasn't been out that long.
Those $700 players still won't play SACD & DVD-A's, and probably won't contain the Anchor Bay ABT2010 chipset, won't pay PAL movies, won't play DivX, won't have USB 2.0 ports. They may look pretty, but they'll never match the feature vs. price ratio that Oppo has always seemed to master. Ah well, we can only hope that it'll be <$500.
IMHO, Clint and co. are being a bit harsh expecting the Oppo to be $399. IMHO, $699 would be a good starting price. The only players coming to my mind that come close sub $1k are the LG BD300 and the LG BH200. Neither plays SACD or DVD-A. The BH200 (and likely the BD300) plays PAL and does region free playback of Blu and HD DVD. The BD300 plays DivX. Both have USB 2.0 for profile 2.0 content storage and firmware updates. However, the Oppo has 7.1 multichannel analog outs and Anchor Bay scaling. The only thing the Oppo doesn't do is playback HD DVD. (Smart money says they will offer a player that will do just that provided Toshiba and MS lower royalties.) Samsung's player has good upconversion and multichannel analog outs, but likely won't have PAL or region free playback.
Samsung, Panny and Sony (maybe eventually Philips, Mitsubishi, Sharp, etc. will return) are in the $300-500 space where players are expected to decode everything internally, do profile 2.0 and have multichannel analog outputs. Two things have happened--except for Samsung the upconversion quality has decreased from Sony and others in the mainstream plus the DAC's may or may not be as good as the previous pricier Blu-Ray players. (Well--Panny never had good upconversion.)
LG is in a weird space in between Funai and Sony as its player doesn't have multichannel anlog outputs. However, it has the Netflix playback. That is DEFINITELY a value add along with the QDEO.
Funai and others occupy the $200-400 space where players have 2 channel audio for people that still use their TV speakers (bulk of HDTV owners) but can bitstream to HDMI 1.3 receivers that decode if necessary. The players aren't 2.0 yet because the content and demand aren't there.