Axiom custom finishes allow the customer to first pick the species of wood, then the stain (go natural, light or as dark as you like), then pick the finish (satin, gloss, piano gloss). They will also allow the customer to choose his/her own species of wood plus your choice of stain and finish.
Then you get to pick you choice of grills and feet. When they say “custom” finish, it truly is custom. Not just two or three options.
In other words, If want a ‘red’ rosewood, you’re gunna get it. If you want a natural cherry, you’re gunna get it. If you like a laid back satin finish, your choice.