You can shop at BB or CC or anywhere, just make sure you know what you're getting yourself into. I never buy extended warranties, I buy products that are proven (do research), when I bought my 42" Panny 2 years ago the salesman was adamant that I should buy a warranty because according to him plasma was an untried technology and it was in my best interest to protect my investment (2700.00). I knew plasmas were going to be getting cheap, my 42" right now is available for 998.00, and at that time ( I had been researching almost 4 months before purchase) that particular Panny was voted one of the top plasmas around in various publications including Consumer's Digest, C-Net, various a/v sites, etc. The extended warranty went for 500.00, Panny's warranty stipulated that for 1 year Panny would come to my home if anything went wrong, they also gave me a direct 800 number. In less than one year that tv dropped 600.00, the tv has turned out to be bullet proof. I'm still ahead of the game.