We all knew this was coming, sooner or later. You guys knew that at the end of the day there will only be one format, but then what? Bluray will need to go up against SD DVD, then it's when the fun will begin, this is when the survival fitness of the format will be tested to it's limit. Once Bluray is finally, uncontestedly declared the "winner", every PR firm out there will try and convince J6P that he has to get BD, that will be the litmus test for High Def Dvd. In the meantime other technologies are creeping up ever so faster to get into the limelight. Will Bluray ever replace SD DVD? Will VOD replace SD DVD and BD? Those are the two questions being wrangled in board rooms across the world right now. This is not the end, but the begining of the battle for BD.