I've heard that player is supposed to be superb with both redbook and SACD. However, Esoteric players are just worshipped by some. People that are at this type of price point would definitely vote Esoteric, if I was to venture a guess. I've heard good things about certain other very expensive players, Resolution Audio Opus 21 and McIntosh MCD 201.
After much thumb-twiddling in deciding to forgo multi-ch music, I saved a lot by getting a redbook-only player. Otherwise, I would have been very curious about this NAD unit myself.