I'm sure that everyone is familiar with Monster Cable's extremely weak excuse that the common word 'monster' should be their's to control and that they have an obligation to protect their trademark(never mind that they chose a common everyday word, and to restrict it's use in this manner is a violation of common sense and the purpose of trademark laws). What about the everyday word 'cable'? Certainly, the should apply the same standards to protect this word, that by their twisted logic, would also be their's to control.
I submit that Monster Cable is allowing dilution of their trademark, and should immediately and aggressively attack any company that has used the word 'cable' in any way in their line of business. If they are to seek this level of idiotic behaviour for the common word 'monster', then certainly they have to apply this to the accompanying word in their main trademark, shouldn't they?
If this B.S. is allowed to stand, I think I'll submit trademark applications for just a few words I think will definately pan out for me in the future, when I start my own litigation against future DILUTERS of my trademark(s). Here is my short list of my first round of applications:
the
and
company
frog
cat
dog
love
hate
After a while, I could theoretically have control over signficant portions of how the Englilsh language can be used -- AND THAT IS WHY MONSTER CABLE MUST BE STOPPED HERE AND NOW.
Monster Cable did not choose a unique name such as 'TECHDINE' or any other unique word that is uncommon. No. They chose an extremely common everyday word and are attempting to restrict use of this word. They actually beleive that they own the word 'monster'. How can someone hijack words like this?
-Chris