Mapleshade hype and help
The Mapleshade catalog is a hoot. Their standard pitch for hardware goes something like, "We tested our product against [long list of prestigious names] and it smoked them all." No further details about test design, who the judges were, the criteria, etc.
Although their crass marketing turns me off, I have to say in honesty that their Mikro-Smooth CD treatment works as advertised. To my ears, the sound is "cleaner" after applying the stuff and rubbing as directed. Their explanation, that a smoother CD playing-side surface reduces tracking errors, seems reasonable.
I do wish they'd knock off the more outlandish claims, however. Anyone who gets an expensive lesson in hype is likely to shy away from other companies' tweaks or expensive equipment that are worth the price.