Multiple RG-6 runs can carry 1600x1200 resolution up to about 300 feet or so without image degradation. HDTV is not an issue.
Likewise, 35 feet is not that far. Consider, your average projector install is about 25-30 feet from where the equipment is often located in a home.
Really, just use some decent cabling and you are good to go.
I personally use mini-RG-59 cabling and have no issues whatsoever with my runs which are in the 40-50 foot range with HDTV, DVD, etc. Much longer runs are used with security cameras, but I use RG-6 quad shield for those runs and don't really care as much about final image quality.
I don't have a clue what a low-loss HDMI cable is - sounds like a marketing term. You just need a HDMI cable that carries the digital signal the distance you need it to.