In our living room we have extensive built-ins that limit the size of our tv to 55". Modifying the built-ins would be a massive undertaking so we are exploring other options. Our current thought is to keep our current Pioneer plasma and add a projector system to the living room. Typical viewing during the day would remain with the plasma and at night we would use the projector. For the projector I was thinking of something like the JVC NZ3 as it has a high lumen output that would allow for use other than just at night. We have curtains to control light but it is still a living room and open to the rest of the house. The projector will be about 13 feet from the screen.\n\nThe screen would be recessed into the ceiling with a motorized tab-tensioned screen (my ceiling joists do go the correct direction). The primary and farthest sitting position is 11 feet from the screen. I was thinking of a 106" to 110" acoustically transparent screen (my speakers will be behind the screen). I am aware that this is far from ideal and will be quite expensive ($3-4k), but is it crazy? One other thing, I will need about 42" of drop as my ceilings are 10' tall. My local home theater shop sells Draper and Stewart screens (along with JVC). I can expand my search to Knoxville or Asheville if another screen manufacturer is preferred as I am wanting to get this professionally installed.\n\nI am open to suggestions and it is ok to tell me that this is not worth ~$8-10k I am thinking this is going to cost. Modifying the built-ins and installing a 77" OLED will likely be about the same cost. Thanks for your help.