Funny. I'm really not the most sensitive person about picture quality but I always seem to end up paying for quality. Kuro is definitely the best, but I couldn't because TV is in my bedroom and will be in the living room pretty soon; which will surely have its share of ambient light --> reflections.
Funny too that plasma worshipers mention black levels being so much superior than LCD. I don't know about you but I too look at details in darker areas while auditioning a set but I also look at what the screen looks like when there is a "blank signal". I swear to god I've seen some Pioneer, Panasonic and Samsung plasma tvs being SOOO gray! Seller told me that it had to do with the mix of gaz they are using. But then I went somewhere else, in a black showrooms (lights dimmed) and I saw a PZ800! Holy moly! THAT's black! LCDs are really closing the gap though.
I thought my tv had great blacks when it came out 2 years ago
All in all, as ears with speakers, your eyes quickly gets accustomed to a picture. But if you're not able to look at the picture because of reflections then you're in trouble.