Heat
The tv is not enclosed in a cabinet and all vents appear to be clear. Also the noise starts the minute I turn on the set, so the bulb isn't even hot yet.
On page 4 of the manual it says the minimum distance between the back of the tv and the wall should be 50mm (that's about 2 inches) - I have moved it out to 100 mm to be safe.
(To clarify, I said in my original post that I moved it out 2' from the wall, but that is from the front of the TV stand to the wall, not from the wall to the back of the set itself.)
Get this: the manual also says, "The TV will generate a slight amount of heat during operation..."
I put a thermometer on the wall in the path of the exhaust from the bulb and the temperature reached 100 degrees F within one minute.
In the expert's opinion, is that a "slight" amount of heat?
I'll be going back to the store soon to compare my set with the floor model. It just may be the way this TV was designed???
Thanks