If the profits aren't as large as you say, then please explain how I saved over $5000 on my speakers alone and the store still made money? or the $2000 I saved on my RX-Z9 receiver? How about the other $3500 I saved on my TV and the $1100 I got discounted from my subs?
Speaker stands that I paid $34 for, retail for $149.99... And the list goes on.
On my entire system I saved close too, if not more than $15K on TV, Stand, Speakers, Subs, Remote, Cables, DVD player, Power Center, Voltage Stabilizer, Speaker Stands and light dimmers.
But yet the store is still happy to serve me and make a very nice profit on top...
The only things in my system that weren't discounted are the game systems, other than that you would be amazed how low they can go... and all of this except for the Monster stuff was done on my own without my friend. Just talking to a salesman I had never met before at a more high-end store.