Agree, with Andrew Jones name on them, "hype" should be expected, and I allowed for it already when I guessed they would sound better than (or more accurate than) Klipsch speakers at the same price point.
If you want to listen at reference level, you will have to sit closer to 2 meters, say 7 ft, not 11 ft. To me, they are for smaller rooms, say no larger than 12X15X9'. If you are happy with 75 dB average you should be fine with the AVR-1712 especially if you have a subwoofer.