I won’t list who I work for as I’m not here to sell cars but to learn about hi fi, the guy who said always be closing was a moron and probably divorced several times over. I will tell you I have almost two decades in auto sales, probably the closest to an expert in my field as you will find.
Absolutely shop online but please communicate back and forth. The closing ratio of internet leads is about 12% and 50% of leads never respond. If you submit an online request and don’t respond I promise you won’t get our best price, if you’re lucky we will send you automated emails until you block us and waste both of our time. Only shop 3 dealerships and please don’t send the same request through different websites, ie; cars.com, truecar, kbb etc. We can see all this, after you’ve submitted an online request we can see when you visit our website, when you open an email and more (you really don’t want to know what your digital footprint leaves). Sorry I got distracted... squirrel!
Tell the dealerships you’re shopping other dealers and you’re just looking for the best price. Do not lie and say one dealer is giving better numbers than they are, it’s math, numbers don’t lie, no really. Also be nice, I can’t stress this enough, it’ll get you further than you think. We know there are three dealers within ten minutes of your house and we can all get our hands on the same car as the next guy and no matter what someone says about floor plans, manufacturer incentives or any other bs nobody gets a car from the manufacturer for less than the next guy. We all want to win and earn your business and we will all go to the bottom dollar to do it, we need your business more than you need ours. Ignore what the great and mighty Trump says, the economy isn’t that good and we need every deal we can get.
Now let me tell you what happens in finance... hahahahaha, lol, no!
Also most car salesmen know less about selling cars than you or the next guy. Most dealerships keep the salesman as dumb as they can and generally the salesman doesn’t know if he made money on the deal until after you’re driving home. Lastly most salesman don’t make as much as you think on each deal, they’re struggling through life just like you and more importantly they’re much more honest than you think! That’s the main reason a dealership keeps them dumb, because most of them are nice guys and if they understood everything going on they’d give away the farm!
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