I have bought certain devices from internet companies (2 SVS subs 20-39CS+ and 2 Outlaw 755 amps). I bought the SVS subs a couple years back after reading many opinions and reviews on them and have been extremely satisfied with their performance. I just bought the Outlaw amps several months ago and am thrilled with them. I think I will probably buy many more products from these companies in the future for the following reasons:
1) Customer support that goes above and beyond any local retailer. Both companies stand firmly behind thier products and will work tirelessly to make sure you are satisified within reason.
2) Excellent products at an exceptional value. There products many times compete with retail products costing twice as much.
3) With Outlaws 30 trial, you have the same ability to try the piece out as you would if you purchased it locally. Yes, if you don't like it you have to pay to ship it back, but this is minimal.
4) Warranties are longer than what you get at many retailers and are included in the price of the piece (not at an additional expense) and are usually transferrable which means you can get more out of a used piece of gear if you decide to upgrade.
I don't know why more magazines and websites don't review more of these internet products (Audioholics excluded as they have reviewed SVS, and AV123). Without reviews from places like these, you have to talk to people and get thier opinions on internet only items. I see plenty of things that don't intrest me in this forum and others, so I just skip over them and go on to something else. Internet audio companies are here to stay and I am glad.