in-wall speaker wire
for a do-it-yourself type and the final installation will not be inspected by the local electrical inspector, just about any 14 or 12 gauge wire will work.
BUT, as part of new construction or a major remodel where the work will be inspected, you must meet local and national electrical codes for the type of wire you install - or the work will be rejected.
Wiring that meets the national electric code for in-wall use has a flame resistant outer covering and produces little toxic smoke. As mentioned in previous replys 14 gauge should be just fine for runs less than 40 or 50 feet.
since I am a "new" forum member, go to www partsexpress dot com and search for " 14 AWG 2C Carol Architectural Speaker Cable " it is well priced and meets the code requirements