I have very little WAF to deal with. Just past the 10 year mark in May and I had zero interest in A/V when we got married. Here I am a decade later and as a Crestron programmer A/V has basically become my life.
But, my wife loves TV and enjoys all the toys in the house. Money is tight (new home/babies) so there are some money issues, but I recognize them as much (or more) than she does, which curtails my spending. On the other hand, when I do a side job and buy a new plasma or add XM radio to the mix she is the first to appreciate it.
No, she doesn't complain about the 48" tall Def-Tech speakers in the family room. She DOES complain about the 'plasma friendly' Sonance Silverscreen 50 center channel which sounds muddy and does not give proper clarity to voices... "When are you going to upgrade that!?!?!" she says.
Things like speakers in the room that are ugly, she doesn't like. But, in reality, neither do I. It would be better to build some nice wood cabinetry to house the large speakers and to hide the plasma and screen away in. But, my pockets aren't that deep - and she would rather have good sound and the plasma/projector setup w/Crestron than not have it!
I spent a couple of years with Myer-Emco in the DC area and of the 50 or so installs I programmed only ONE really had a woman at the helm. She was into it and was asking how they could add a projector/screen to the 3 TV setup they currently were using in the media room. Cool chick... but my wife rules all.